Why is Snoopy so popular here?

Sam M.

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25/11/2020

I see him everywhere. Recently at Uniqlo for a collab. I'm just wondering how it got so popular in Japan when it's such a distinctly American comic.

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mochimichelle

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26/11/2020

Japan loves cute things. Honestly that's the only direct reason I can think of. But there's so many great characters in Peanuts so that might be it too. And there's so many goods that can be made so Japan definitely knows how to market him!

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