Senior Product Marketing Manager
LOKALISE
Job location
Burundi
Employment status
Full–time
Job details
As a Senior Product Marketing Manager, you will:
• Create, own, and disseminate Lokalise messaging.
• Write product-related stories meant to inspire.
• Plan and drive GTM strategy, ensuring launch and campaign coordination, production of marketing materials and support integrated campaigns, collaborating with demand generation, customer marketing, and social and content teams to drive leads, opportunities, and sales.
• Create and implement a release and product launch strategy.
• Lead conversations with analysts.
• Work with the product and engineering teams to gather customer, market, and competitive insights and use those insights to inform and influence our strategy and roadmap.
• Participate in virtual and in-person events, including as a speaker.
• Support the marketing team to enable sales and create sales enablement processes.
• Coach sales teams by leading training sessions and providing supporting assets that can help sales reps improve engagement and conversion when engaging with prospects and current customers.
• Be the subject matter expert across user personas and their needs when it comes to localization.
• Demo products, features, and integrations for internal and external stakeholders.
• Work with our content team to guide content strategy and author blogs.
• Engage with influencers
