Digital Strategist
Publicis Groupe
Job location
Accra
Employment status
Full–time
Job details
• Plan and manage all digital marketing, including marketing database, Search, Influencers, social, display & video campaigns
• Lead presentations of integrated communication plans, digital strategy and execution plans to clients and stakeholders.
• Create engaging content such as social media/blog posts and video content
• Manage and grow online communities on web and social media
• Measure and report on the performance of digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, AR Filters, Bots and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Provide thought leadership and perspective on marketing, tech and communications.
Qualifications
Requirements:
• 3 to 5years of experience as a Digital Marketing Manager or similar role
• Working knowledge of marketing principles, media, tech, consumer trends and behavior.
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Ads, email campaigns and SEO/SEM
• Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Good Microsoft Excel and PowerPoint skills
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field
Additional Information
Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmativeaction candidates or designated groups.
Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful
