Social Media Marketing Specialist
De Montfort University (DMU) Kazakhstan
Job location
Almaty
Employment status
Full–time
Job details
We are looking for an experienced and enthusiastic social media specialist to join our creative team to effectively engage with targeted virtual communities and network users. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels.
Social Media Specialist Responsibilities:
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Create editorial calendars and schedules in collaboration with teams
• Developing and managing social influencer programs and attending social influencer events.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
Requirements and skills
• Proven working experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Adequate knowledge of web design, web development, CRO and SEO
• Knowledge of online marketing and good understanding of major marketing channels
• Working knowledge of HTML and CSS.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Fluency in English both written and verbal
• Fluency in Russian and/or Kazakh both written and verbal
• Bachelors’ degree in Communications, Marketing, Business, New Media or Public Relations
