Brand Manager OTC Kazakhstan
Haleon Careers
Job location
Almaty
Employment status
Full–time
Job details
Nome do Local: Kazakhstan - Almaty Region - Almaty
Data da Publicação: Aug 3 2023
Job Summary:
We are looking for a talented and experienced Brand Manager to join Haleon, a leading global healthcare company. As a Brand Manager, you will be responsible for developing and implementing strategic brand plans to drive the growth and success of our products in the market. You will work closely with cross-functional teams, including marketing, sales, and product development, to ensure the brand's objectives are achieved. This is an exciting opportunity to develop your career but also to make a positive impact on people's lives.
Responsibilities:
• Develop and execute comprehensive brand strategies and marketing plans in alignment with the company's overall objectives.
• Conduct market research and analyze consumer insights to identify market trends, customer needs, and competitive landscape to drive brand positioning and differentiation.
• Develop and maintain a deep understanding of the target audience, including healthcare professionals and consumers, to create compelling messaging and communication strategies.
• New product implementations
• Collaborate with internal teams, including sales, medical affairs, regulatory, and supply chain, to ensure effective implementation of brand plans and campaigns.
• Lead the development and execution of innovative marketing campaigns, advertising initiatives, and promotional activities across various channels, including digital, print, and events.
• Monitor brand performance and analyze key metrics to assess the effectiveness of marketing activities and identify areas for improvement.
• Manage brand budgets effectively, tracking expenses and ensuring optimal allocation of resources to maximize return on investment.
• Collaborate with global brand teams to adapt and localize global marketing strategies and assets to suit local market needs.
• Provide guidance and support to the sales team, equipping them with the necessary tools and materials to effectively promote the brand and achieve sales targets.
• Stay up-to-date with industry trends, competitor activities, and regulatory changes to proactively address challenges and leverage opportunities.
• Champion brand guidelines and ensure consistency in brand messaging, visual identity, and compliance with regulatory requirements.
Requirements:
• Bachelor's degree in marketing, business administration, or a related field.
• Proven experience as a Brand Manager or in a similar marketing role within the healthcare or FMCG industry.
• Strong understanding of marketing principles, brand management strategies, and product lifecycle management.
• Excellent analytical skills with the ability to interpret data, market research, and customer insights to drive brand strategies and decision-making.
• Demonstrated success in developing and executing successful marketing campaigns and initiatives.
• Knowledge of healthcare industry regulations and compliance requirements would be a plus.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and presentation skills, with the ability to influence and collaborate effectively with cross-functional teams.
• Strategic thinker with a creative mindset and ability to identify innovative solutions and opportunities.
• Proficiency in using marketing tools, software, and analytics platforms.
• Results-oriented mindset with a focus on achieving measurable outcomes and business growth.
• Ability to adapt to a fast-paced and dynamic work environment.
• Passion for healthcare and improving people's lives.
Haleon offers a competitive salary package and benefits, along with opportunities for professional development and career advancement within a global organization committed to making a positive impact on everyday health.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements
