ASO
Others
Job location
Islamabad
Employment status
Full–time
Job details
App Store Optimization Expert (Mobile Games)
As an App Store Optimization (ASO) Expert for mobile games, you will be a key driver in driving customer acquisition and optimizing app visibility for our game. Your expertise will focus on optimizing play store listings to improve discoverability, downloads, and overall user acquisition.
Responsibilities:
App Store Growth Strategy: Own and execute ambitious ASO strategies to maximize app visibility and downloads.
Collaborative Approach: Work closely with game production teams to understand each game's unique selling points and target audience.
App Store Listings Optimization: Take charge of optimizing app store listings, including app titles, descriptions, keywords, and visual assets (icons, screenshots, videos) to improve search rankings, conversion rates, and user engagement.
Competitive Analysis: Conduct in-depth analysis of competitors' play store presence, market trends, and industry best practices to identify opportunities for improvement and differentiation.
Keyword Research and Implementation: Conduct thorough keyword research to identify relevant and high-impact keywords. Implement these keywords strategically within the app store listings to enhance search discoverability.
Clear Communication: Regularly communicate and report progress, plans, and challenges to your team. Provide comprehensive updates on ASO strategies and their impact on user acquisition metrics.
Stay Updated: Must know the latest trends, algorithms, and best practices in app store optimization and mobile marketing. Apply this knowledge to continuously improve the performance of our games in the app stores.
Qualifications:
• Proven experience in App Store Optimization (ASO) for mobile games.
• Strong understanding of play store ecosystems and algorithms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Results-oriented and able to meet objectives in a fast-paced, dynamic environment.
• Passion for mobile gaming and a deep interest in the latest industry trends.
Apply now and embark on an incredible journey with BROKEN DIAMOND
