PPC Specialist
Melior ITS
Job location
Islamabad
Employment status
Full–time
Job details
Role & Responsibilities:
• At least 2+ years as a PPC Specialist in a professional environment;
• A BSc or MSc degree in Marketing, Business or similar;
• Work experience with Google Ads, Microsoft Ads, Search Ads 360, Channable
• Experience with Excel, and analytical tools
• Excellent coordination skills and skills to work efficiently with tight deadlines
• Plan, create, and manage PPC campaigns across a variety of channels.
• Keyword research and management to optimize bid value
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics).
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators.
Preferred Skills:
• Experienced in running campaigns on multiple media platforms like search & social media networks.
• Experienced with multiple analytical & tracking tools.
• Advanced knowledge of Media Planning & Buying.
• Strong interpersonal skills, listening skills, and an articulate presenter.
• Excellent writing proficiency and content creation skills
• Creative Thinking, Analytical skills, Research and problem-solving skills.
Why work at Melior?
We have an exceptional focus on recruiting, sustaining, and developing talented individuals across the business while maintaining a diverse pool of extraordinary people. You will have countless opportunities to:
• Skills development and career advancement opportunities,
• Explore and achieve your highest potential, be rewarded, and get recognition from the organization for your contributions.
• Collaboration with a range of other teams (internal and external)
• Be encouraged throughout your career to share ideas at all business levels
• Interact with individuals from versatile backgrounds,
• All while having a great time working with us
Alongside a rewarding workplace, Melior offers a range of Monetary and non-monetary benefits such as:
• Competitive salary
• 25 holiday days
• Health insurance (OPD, IPD & Maternity all covered separately)
• Leave Encashment
• Fuel Card
• Mobile Handset Allowance
• Eid and Performance Bonus
• Employee Referral Bonus
• Internet Allowance
• Inflation Allowance
