Performance Marketing Specialist
Cybmerce Tech
Job location
Islamabad
Employment status
Full–time
Job details
Job Title: Performance Marketing Specialist
Job Description:
We are seeking a talented and results-driven Performance Marketing Specialist to join our dynamic marketing team. As a Performance Marketing Specialist, you will play a crucial role in driving customer acquisition, optimizing campaigns, and maximizing return on investment (ROI). You will be responsible for creating and executing data-driven marketing strategies across various digital channels.
Responsibilities:
1. Develop and implement performance-based marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
2. Conduct thorough keyword research and competitive analysis to optimize paid search campaigns.
3. Create compelling ad copy, design visually appealing creatives, and A/B test to improve ad performance.
4. Monitor and analyze campaign performance metrics, identifying opportunities for improvement and growth.
5. Utilize analytical tools and platforms to track, measure, and report on key performance indicators (KPIs) to stakeholders.
6. Collaborate with cross-functional teams to align marketing efforts with business objectives and product launches.
7. Optimize landing pages and user journeys to enhance conversion rates and overall campaign performance.
8. Stay up-to-date with the latest industry trends and digital marketing technologies, incorporating best practices into campaigns.
9. Conduct regular competitor analysis to identify new marketing opportunities and industry trends.
10. Manage budgets effectively, ensuring cost efficiency and maximizing ROI.
11. Continuously experiment with different strategies to improve campaign performance and stay ahead of the competition.
Requirements:
1. Bachelor's degree in Marketing, Business, or a related field.
2. Proven experience in performance marketing, preferably in an e-commerce or digital-focused environment.
3. Proficiency in using digital advertising platforms, such as Google Ads, Facebook Ads Manager, and other relevant tools.
4. Strong analytical skills and the ability to interpret data to make data-driven decisions.
5. A track record of delivering successful performance marketing campaigns and achieving KPI targets.
6. Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams.
7. Creative mindset with the ability to think outside the box to drive innovative marketing strategies.
8. Strong understanding of SEO, SEM, and other digital marketing channels.
9. Knowledge of web analytics tools, such as Google Analytics, to measure campaign effectiveness.
10. Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
Join our passionate and innovative team as a Performance Marketing Specialist and make a significant impact on our company's growth and success. Apply now and let's create exceptional marketing campaigns together
