Brand Manager Cheetos, Москва Ленинградский пр.
PepsiCo
Job location
Moscow
Employment status
Full–time
Job details
Обязанности: Drive and contribute to Cheetos brand development vision, strategy, and execution program by creating and delivering on short and long term company and brand plans that provide a sustainable, consistent, and healthy business results Develop and execute marketing communication/activation programs to drive shopper engagement and maximize conversion Lead development of the commercial strategy for the new product / packaging /digital/ in-store support / including pricing strategy, Drill for new consumer insights through consumer data analysis and interpretation, leverage business knowledge, insights and analytics to clearly identify problems to solve (shopper, customer, category and company), Take major role in preparation of brands’ Annual Operating Plan (comprehensive, timely), build and contribute to full year activation calendar, Support SBM and contribute to Strategic Plan Demand planning & control for assigned sublines/projects A&M planning & control, incl working/non-working split Influence sales and category leadership to ensure brand priorities are aligned and included in growth plans and algorithms Требования: 3-5 years of marketing experience preferably in brand development University Degree in marketing Have proven examples of leadership & influence skills Have strong time management capabilities and communication skills Be a creative thinker Intermediate and higher in English
