B2B Brand Creation Manager
Philips
Job location
Bothell, WA
Job details
Job Title
B2B Brand Creation Manager
Job Description
Effective Wednesday, December 8, 2021, all U.S.-based employees are required to be fully vaccinated against COVID as a condition of employment at Philips. Employees with a sincerely held religious belief and/or disability impacting their ability to obtain the COVID vaccine can request a reasonable accommodation.
• Montana employees are currently excluded from this requirement at this time.
If you are a Colorado resident and this role is a field-based or remote role, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. You may contact 888-367-7223, option 5, for assistance.
In this role, you have the opportunity to make life better
We welcome you to join Philips Oral Healthcare as a B2B Brand Creation Manager in our Bothell, Washington location.
You are a part of
As the B2B Brand Creation Manager, you will be responsible for ensuring that our brand propositions are preferred throughout the world through cohesive and disruptive 360° communications along the full dental professional decision journey.
You will represent the Brand Creation team in key projects to set the benchmark for executional excellence built on strong customer insights and be focused on delivering brand and business impact, driving marketing ROI in close partnership with Business Category and Local Market teams.
You are responsible for
• Lead the development of key integrated campaigns along the customer decision journey (CDJ) including strategy, planning, creative development, and all content creation
• Partner with the Production and Operations teams to ensure effective delivery against roadmaps and plans
• Report into the Senior B2B Brand Creation Manager and work closely with the Business Category Managers and Local Market teams representing the Creation team on key campaigns and projects
• Stay on top of audience and marketplace trends to drive innovative and strategically relevant communication.
• Understand and act on the main drivers for campaign effectiveness to drive brand recommendation within the category
• Drive and share learnings to replicate and scale best practices and impact
• Develop strong partnerships with the global advertising agency network to ensure excellence in strategy and execution
To succeed in this role, you will need a customer-first attitude, eagerness to learn and the following:
• BA / Master’s degree in marketing, Communications, Business Administration
• 4+ years of marketing experience, developing creative and effective campaigns for relevant brands (B2B and B2B2C experience advantageous)
• International marketing a plus!
• Strong project and stakeholder management and a true team player
• Proven strengths in developing customer insight lead strategies and concise insight lead briefs that can lead to impactful 360 execution.
• Strong understanding of customer and media trends to define and develop B2B campaigns across the right ecosystem.
• Passionate about HealthTech products and making an impact
• Have strong creative judgement, and be an enabler for innovative concepts and new ideas
You are a part of
Creating innovations that help consumers achieve their lifestyle and oral health ambitions based on deep understanding of people’s needs and aspirations and insights of dental professionals.
In return, we offer you
Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we’re used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.
We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
Equal Opportunity Employer/Disabled/Veteran
Philips maintains a drug-free workplace
