Community Engagement Manager - San Francisco
Cotopaxi
Job location
San Francisco, CA, USA
Job details
Job Title: Community Engagement Manager
Job Level: Mid-Level
Job Type: Full-Time, Exempt
Job Location: San Francisco, CA
Job Compensation: $55-85k Annual Bonus
About Cotopaxi:
Cotopaxi is an outdoor gear brand founded to create sustainably designed products that fight extreme poverty, inspire adventure, and move people to do good. As a certified B Corporation, we believe in using the power of business as a force for social, environmental, and economic good. Our creed, Gear for Good, touches every aspect of our company. Cotopaxi is committed to making all of our gear using recycled, repurposed, or responsible materials by 2025. We allocate 1% of our annual revenue to the Cotopaxi Foundation which awards grants to outstanding nonprofit partners carefully selected for their track records at improving the human condition and alleviating poverty. In 2021, we worked to assist 1 million people experiencing extreme poverty.
Job Overview (What You’ll Do):
Community is the heartbeat of Cotopaxi and central to who we are. As a Community Engagement Manager, you’ll be in charge of building, growing, and engaging with the local community of Cotopaxi enthusiasts where you live. You will have four main areas of responsibility including planning and executing remarkable events, identifying opportunities to support and collaborate with other organizations and their events and activations, strengthening relationships with our wholesale partners, and above all else, finding ways to help us fulfill our mission to do good and make an impact on the local level.
What does that actually look like? Maybe one week you’re working with a local non-profit to sponsor a trail cleanup. The next, you’re hosting a yoga class in our retail store. You might facilitate a local panel on sustainability, give a presentation to the employees of a wholesale partner, or plan a hike, or set up a booth at an outdoors festival. We’ll trust your local knowledge and creative skills so you can bring your own vision to the role, while providing plenty of guidance and support to make sure that you’re successful and that your events are delivering measurable results and growing your community.
The role reports to the Community Engagement Director and will also work closely with the retail store nearby to help them build awareness of our presence and increase in-store visits.
Job Responsibilities (How You’ll Do It):
• Plan a monthly calendar of remarkable, engaging events that highlight Cotopaxi’s brand pillars of adventure, sustainably produced gear, and our mission to do good.
• Build lasting relationships with local organizations, groups, clubs, and nonprofits and find ways to collaborate with them in your community-building efforts.
• Identify key local events (think: festivals, volunteer opportunities, local celebrations) where Cotopaxi should have a presence and negotiate a way to make it happen.
• You're often the only one on the ground, so you'll be the one setting up and staffing a booth at a festival, and the one to take down chairs after the panel discussion.
• Working with the sales and wholesale team, identify local wholesale partners and build relationships with those employees through store visits, clinics, swag drops, or other creative ways to educate them on the brand.
• Create a monthly, quarterly, and annual plan of events and activations that will grow the local Cotopaxi community.
• Create volunteer opportunities for your community, retail store employees, and wholesale partners.
• We swore we’d never use the word “synergy†in a job description, but that’s the best way to describe your relationship with the retail store—you’ll coordinate your efforts together to help them reach their goals, and they’ll support you in yours; over-communication is a must.
• Write witty and engaging emails that inspire your community members (and their friends!) to get involved with Cotopaxi and our mission.
• Work with the social media team and local store employees to curate compelling content for our social media channels.
• Track engagement metrics in order to evaluate what works and what doesn’t; failure and success are both valuable, as long as we’re measuring and improving.
• Figure out the best way to spend your budget, track your expenses, and make adjustments as needed; we’re a small, scrappy, startup-minded team.
Job Requirements (What You Need to Succeed):
Who You Are:
• A self-starter; you see an opportunity and you jump.
• Detail-oriented and organized.
• A people person. Good at gab. You know the kind.
• Active, energetic, and enthusiastic.
• An out-of-the box thinker/problem solver.
• Outdoor lover. You know your way around a trail, campground, beach, bike path, river, or rock wall.
• An explorer, seeker, and someone who’s rarely home on a Friday night.
• You know people. People know you. You have connections around town.
• A humanitarian at heart.
The Ideal Candidate:
• Must reside in the SF Bay Area.
• Bachelor’s Degree in Marketing/Communications/PR, or related field, or equivalent experience.
• 2-3 years of community management, field marketing, event planning, or other related experience is ideal. We will also consider more experienced candidates.
• Retail and/or outdoor industry experience is a plus.
• Has experience in event planning and execution.
• Has experience in creating successful branded marketing activations that garner both brand impressions and brand engagements.
• Understands how your marketing efforts support long-term sales objectives.
• Has excellent written and verbal communication skills and familiarity with email marketing best practices.
Other Requirements:
• Ability to move up to 50 pounds regularly.
• Ability to stay stationary for extended periods of time.
• Ability to communicate product and brand knowledge.
• Ability and willingness to work outside of normal office hours.
• Reliable transportation to travel to events and wholesale partners.
• Occasional in-state and out-of-state travel.
Character:
We take character and camaraderie seriously at Cotopaxi. We like givers and builders. Our brand is always growing and evolving, which means you’ll be evolving with it. We like to see candidates who show strong capacity for adaptiveness and flexibility. We’re a spunky company looking to prove that mission-first brands CAN win. If you join our team, you’ll be a part of something bigger than a bottom line; so, we love to see volunteering and community engagement on resumes.
Job Benefits (The Perks):
• Medical, dental and vision benefits.
• Company paid basic life insurance.
• Company paid short term disability coverage.
• Company paid life assistance program, with the election of medical coverage.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• 60% off Cotopaxi products.
• Additional outdoor gear discounts.
• Gym reimbursement stipend.
• $1,000 stipend after 18 months for bucket list adventure.
• $5,000 stipend after 5 years for bucket list adventure.
• Company outings and gatherings.
• A fun, caring and empowering company culture!
Cotopaxi is an inclusive Equal Opportunity Employer. We celebrate diversity and consider all applicants without regard to race, color, ethnicity, religion, national origin, gender, gender identity or expression, sexual orientation, mental or physical disability or veteran status, or any other characteristic protected by law.
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