Channel marketing manager
Fortinet
Ubicación de trabajo
Chicago, IL, USA
Estado de Empleo
Tiempo completo
Detalles de la oferta de trabajo
Position : Channel Marketing Manager, North Central Region
Location : Remote - North Central Region preferred (Chicago, Detroit, Indianapolis, Cleveland, Cincinnati
Job Description
Channel Marketing Manager
We are looking for an experienced channel marketer to join the Regional Focused Partners Channel Marketing team. Reporting to the Director, Regional Focused Partners, this is a critical role on a high-performing team responsible for building and executing integrated, joint go-to-market campaigns to drive channel marketing-sourced and influenced revenue.
We're looking for a marketer with a keen understanding of the channel and a deep knowledge of how to engage partners and their customers via multi-channel marketing campaigns.
IF YOU ARE INTERESTED, YOU WILL...
• Collaborate with and enable Fortinet's regional partners to develop, deliver and execute compelling, joint go-to-market programs that are scalable across the North Central regional partner community to generate revenue, foster engagement and to position Fortinet as a leader in cybersecurity.
• Monitor progress and measure results of all key marketing campaigns conducted with / thru partners through regular pipeline inspection and opportunity deal tracking to ensure optimization of marketing development funds provided by Fortinet.
• Communicate effectively up and across teams to inform and drive awareness of partners' campaigns and results.
• Execute end-to-end virtual and in-person event logistics (webinars, executive roundtables, trade shows, conferences). Provide onsite event support as required
• Work with the North Central Region Channel Account Managers (CAM) to ensure full alignment between partners' sales and marketing campaigns and Fortinet's strategic objectives.
• Manage and allocate MDF funds, setting marketing goals and objectives for strategic partners based on ROI opportunity and partner performance.
• Regularly review, prepare and share with key stakeholders information such as partner billing, marketing funds spent, Marketing Generated Opportunity (MGO) attained and pipeline to ensure acceptable ROI.
• Guide partners in adopting and utilizing Fortinet tools, content and assets available for their use as part of the Fortinet marketing campaigns.
• Be the "go-to" marketing resource for the North Central partner team.
What you bring to Fortinet...
• Solid experience in developing go-to-market marketing strategies to drive pipeline through large volume resellers
• Ability to develop and execute integrated marketing plans including, but not limited to... sales lead management, event marketing, digital marketing and social media
• Ability to draw insights from data to create compelling campaigns that align with company goals
• Strong written and oral communication skills with ability to work effectively across functional areas / departments and work well with all levels of management and peers
• Close attention to detail with emphasis on meeting critical deadlines
• Prior experience in budget management
• Ability to think strategically while implementing tactically
• Ability to negotiate with sales and other internal marketing groups and stakeholders
• Strong Marketing execution skills, including expertise in marketing strategy definition and design
REQUIREMENTS
• 5+ years of sales and marketing experience in the technology sector
• 2-3+ years of experience interfacing with channel partners such as Value Added Resellers and / or System Integrators
• Experience in marketing campaign development and execution
• Excellent communication and presentation skills
• Impeccable organizational skills and detail oriented
• Strong background in metrics tracking and analytical skills
• Experience in a fast paced, team work oriented environment
• Knowledge of Salesforce, Tableau and MS Office solutions a plus.
• Travel (30%) throughout the North Central Region
LI-JN1
Last updated : 2023-08-04
