Marketing Manager
Hilton Hotels & Resorts, Hilton
Ubicación de trabajo
Oranjestad, Aruba
Estado de Empleo
Tiempo completo
Detalles de la oferta de trabajo
A Marketing Manager primary responsibility is making sure people know about the resort, its amenities and services. You will collaborate with hotel management; sales, marketing and revenue management to make sure guests will want to choose our resort. You will develop and oversee different type of marketing campaigns such as those that use social media, print, TV, radio, publications and email – particularly for the local market.
What will I be doing?
As Marketing Manager, you will perform the following tasks:
• Proposes and implements hotel specific marketing strategies, including website and social media
• Monitors & reports marketing trends, tools and applications specific to the hotel industry and target market(s).
• Provides input to hotel marketing strategy, measures and reports impact of marketing strategies
• Work with Revenue Management to ensure revenue management potential is maximized on key marketing strategies, including approved third party websites.
• Generates and delivers monthly marketing analyses and updates to Commercial team
• Develop strategies and tactics to drive resort awareness and interest to drive traffic to the resort
• Plan and execute successful marketing campaigns for the resort and all its amenities and services, including the Weddings, Group, Catering, Food & Beverage outlets, spa and recreations – you will also evaluate the effectiveness of marketing campaigns and make adjustments accordingly
• Responsible for content creation and content curation – including copywriting, photography, videography and more
• Responsible for guest and public communication, informing guests of upcoming key events, happening, scheduled maintenance etc.
• Responsible for creating and publishing the resort & team member newsletter – the resort newsletter is designed to inform and engage guests about internal happenings at the resort, including Food & Beverage offerings, activities, news, meeting the staff and learning more about the local culture
• Work with Marketing Team to manage content updates across all channels, including print, publications, the resort’s website and other third party sites
• Manage the marketing budget; responsible for allocating and investing funds wisely
• Lead for collateral and printed materials for the property, including hotel signage and other media to ensure that these are in line with brand
• Develop strong relationships with customers through reputation management, e.g. reading Trip Advisor reviews and making sure that reviews are addresses/responded to
• Work collaboratively with key internal departments such as F&B, spa and recreation to develop and promote special events or promotions that will drive business
• Cultivate and maintain strong and positive media relationships with the local media & influencers. Monitor press coverage and maintain media clippings and coordinate press, influencer and on-site visits
• You will support the marketing team in handling media requests
• Support the Commercial Director and Senior department leadership in any special projects
Supportive Functions: In addition to performance of the essential functions, this position may be required to perform supportive functions such as:
• In addition to performance of the essential functions, this position may be required to perform supportive functions to be solely determined by the supervisor based upon the particular requirements of the company.
• Collaborate with the brand and the Destination Marketing Team to leverage on brand-wide offers and promotions
• E-commerce and Digital support – updating website, vanity site and other third party sites
• Support Revenue Management with offers, promotions, email blasts etc.
• Support the Sales Team with Group, Wholesaler, Wedding Offers and Flyers
• Social Media Support
• Public Relations Support
• Media Plan Management
• Marketing Budget Management
What are we looking for?
Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline.
In addition, we look for the demonstration of the following key attributes:
• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability
What will it be like to work for a Hilton Brand?
Our Team Members are the Heart of Hilton. As extraordinary hospitality professionals, we work together to make Hilton a great place to work and to build rewarding careers for ourselves and our colleagues.
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its 18 global brands, which include Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2Suites by Hilton, Hilton Grand Vacations, Tapestry Collection by Hilton, Motto by Hilton, LXR Hotels & Resorts, Signia by Hilton, Canopy by Hilton, Conrad Hotels & Resorts, Tempo by Hilton, Curio Collection by Hilton and Spark by Hilton. The company also manages the world-class guest reward program Hilton Honors®.
At Hilton, our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. Our amazing Team Members are at the heart of it all! Come and be a part of our team!
Property Details:
Sun, a breeze, white sands, lush palm trees - welcome to your tropical getaway at Hilton Aruba Caribbean Resort & Casino. Bliss out at the beachfront spa, sip a daiquiri by two sparkling pools, and dine under the stars. Play the tables at the casino or learn to scuba dive. Whether you're here for a wedding or family vacation, our amenities and resort activities ensure it's a memorable stay.
Property Highlights:
• 357 rooms with exceptional views and 15K sq. ft. of flexible meeting spaces
• Wi-Fi included with each stay.
• Located in the heart of the Palm Beach Strip
• Private balcony or patio in every room
• Beachfront full-service Eforea Spa
• 2 large pools, waterfalls and freshwater lagoon
• Kids Club, playground and family friendly activities
• Casino with table games, slot machines and tournaments
