Manager - Precision ( Programmatic)
Publicis Groupe
Lokasi pekerjaan
Beirut
Status Pekerjaan
Waktu penuh
Detail Pekerjaan
Company Description
Publicis Groupe, founded in 1926, is the world's third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.
Qualifications
The Precision Manager is responsible for collaborating with international teams to evolve and communicate our programmatic offerings/services, help chart the data vision and strategy of our programmatic product, articulate and prioritize the features to be developed, and maximize the value delivered through the team's efforts.
Key Responsibilities:
• Develop programmatic strategy for client campaigns across all platforms (Display, Social, Video and Search)
• Work with clients and across agencies to build up programmatic know how and create buy in for programmatic product
• Launch, optimize and report the entire programmatic campaigns for different clients
• Able to analyze campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization
• Cultivating successful, renewable and high-growth direct programmatic sales relationships with media partners to build up PMP and Preferred deals
• Implement a quick test and learn approach to build up and internalize learnings and optimization points with director and management
• Stay up to date with the latest technology and best practices
• Participate in brainstorming and status calls with agency stakeholders
• Oversee overall campaign performance & individual performance
• Manage your team's daily tasks, allocate your resources and track individual efforts.
• Ensure that KPIs are met across entire portfolio of clients
• Ensure that best practices are implemented and overall performance is above benchmark
• Advise on new tests and new features
• Motivate the digital marketing team to achieve account & personal goals
• Share experiences, learnings, case studies & POVs across the team
• Lead communication between internal stakeholders and your team
• Monitor competition and provide suggestions for improvement
• Oversee team operations and monitor team performance
• Provide team members with a positive environment and with necessary coaching
• Establish, maintain, and optimize scalable processes that ensure best practices in campaign management across practices
• Ensure that new hires are adequately trained and on-boarded promptly based on business unit requirements
• Manage the off-boarding of talent to ensure that operations aren't interrupted in any way
• Identify strengths and opportunities for team development with surveys every quarter
• Actively seek to resolve any concerns while adhering to the company policy and standards of behavior
• Develop the staff through performance management and consistent feedback. Identify staff development opportunities to help them reach their professional goals
• Weekly alignment with market leads on overall progress and concerns with the extended team
• Weekly alignment with direct team on overall progress and concerns
• Serve as a contact point responsible for building and managing relationships with PM agencies
• Work closely with other HUB leads, to share learnings and to drive best practice at speed
• Work closely with PM Agencies on improving processes & workflows
• Provide accurate FTE utilization and account time allocation reports to business units for tracking
Additional Information
What we're looking for?
• 4+ years of digital media/cross-platform planning and executional experience in programmatic ad sales, strategy and execution.
• Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.)
• Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions
• Excellent communication and presentation skills: ability to solution sell and to communicate complex technical features in simple terms
• Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment
• Must be able to work in a fast paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.
• Experience working with DSPs, SSPs, DMPs and both open auction bidding and private programmatic platforms
• Excellent analytical and quantitative abilities
• Strong financial skills and negotiation skills
• BS/BA Degree, with advanced quantitative or business degree preferred
