Marketing Manager
TEKsystems
Localização do trabalho
Hanover, MD, USA
Status de emprego
Tempo total
Detalhes sobre a oferta de trabalho
Description:
The Marketing Manager is responsible for building and executing holistic marketing strategies and tactics for TEKsystems Global Services (TGS). Specifically, this role will drive Amazon Web Services (AWS) go-to-market initiatives including but not limited to, omni-channel marketing campaigns, content strategy and positioning, product marketing, events, email and social marketing This position will support TGS' go-to-market strategy by developing, executing and optimizing marketing and go-to-market strategies that may or may not utilize partner marketing funds. The Marketing Supervisor will work with partner leaders, partner sales managers, Sales and Sales Enablement to define objectives and opportunities and translate business priorities into fully formed marketing campaigns, overseeing campaign execution, tracking and reporting. This position will work closely with marketing team members and sales enablement to provide project management of new projects that arise with strategic partnerships. The role will lead and support execution of AWS and TGS joint marketing campaigns and demand generation programs. You will design and program manage multiple and simultaneous marketing programs, including partner events, creation of external communications and drive lead generation and determine return on investment. This position has frequent interaction with both high-level internal and external executives and will apply leadership, strategic thinking and hands-on execution skills to our rapidly growing marketing portfolio.
Primary Duties and Responsibilities:
Develops strategies to design, implement and execute innovative multi-channel marketing programs for AWS
Leads discovery strategy calls with key stakeholders for marketing campaigns to define approach, tactics and best practices for ROI
Manages and organizes the execution of marketing campaigns/programs with keen focus on AWS
Collaborate with marketing team and sales enablement to determine deliverables and deadlines
Establishes key marketing KPIs and measures results accordingly
Works with sales teams through Salesforce lead campaigns and educates the internal audiences on best practices for successfully managing ROI
Determines the creation and development of internal and external communications related to marketing campaigns
Establish strong relationships with internal/external customers, marketing team and sales enablement
Skills:
AWS, Digital marketing, Project management, Marketing campaign, Marketing strategy, Digital, Social media, Campaign management, Strategy, Marketing communications, Channel Partnerships, Google analytics, Product marketing, Marketing automation, Marketing analysis
Top Skills Details:
AWS,Digital marketing,Project management,Marketing campaign,Marketing strategy,Digital,Social media,Campaign management,Strategy,Marketing communications
Additional Skills & Qualifications:
Requisite Abilities and/or Skills:
The primary charter of this role is to support TEKsystems Global Services go-to-market strategy by creating and executing innovative marketing with AWS
Plays a critical role in defining partner co-marketing strategy and execution of the programs
Proven analytical skills with the ability to assess relevance of tactics and programs as they relate to business objectives and strategies
Project management experience preferred
Outstanding interpersonal skills, including the ability to work effectively in a team environment, is customer focused, action oriented with tact and diplomacy, and maintain composure in high stress environments
Comfortable in fast-paced environment that values creativity, self-motivation, candor, reliability and accountability
Strong organization, multi-tasking and time management skills
Working knowledge of Microsoft Office products, including Word, Excel and PowerPoint and other event technology programs. Experience with Splash, Kapost and Salesforce highly preferred
Education and Experience:
Bachelor’s Degree in marketing or related field
Partner marketing experience with a focus on systems integrators; previous experience with cloud providers preferred; AWS experience strongly preferred
Experience in creating and implementing marketing strategies and campaigns
Management of marketing campaigns in Salesforce preferred
Minimum of 5 years of marketing experience, B2B preferred
Must be open to travel to corporate (Hanover, MD), meet with stakeholders and attend AWS events
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law
