MANAGER - MARKETING
Hard Rock
Nơi làm việc
Ponta do Sol, Portugal
Chi tiết công việc
MANAGER - MARKETING Ponta do Sol Ponta do Sol, Região Autónoma da Madeira, Portugal. Overview. The Marketing Manager plans and executes marketing initiatives of the property's products and services. The Marketing Manager is responsible for conceiving, planning, directing, controlling, and implementing the activities that generate and maximize overall revenues, through marketing, promotion, advertising, public relations, social media, partnerships and more. The Marketing Manager must harmonize the culture, mission, values, and quality standards to ensure maximum potential is achieved. This person must create an exceptional climate of professional and personable service that ensures the long term engagement of employees, guests, and owners.ResponsibilitiesAssist in the creation of the annual sales and marketing plan and strategies for the property. Execute in alignment with hotel business plan to ensure the maximization of department performance.Work with the Director of Revenue Management and- commerce manager to optimize revenue through all market segments.Drive visitation, growth, and revenue in rooms, entertainment, food and beverage, and other property outlets.Work with digital team and agency partners on the implementation of the online campaign (website, SEM, and social media) and ensure all relevant communication is available on property websites.Utilize electronic media as a catalyst for exposure, increased awareness, sales, and business opportunities.Participate in and amplify all Hard rock brand campaigns and programs.Ensure marketing and public relations tactics align with Hard Rock brand standards and receive maximum media coverage.Build business/market share by developing new ways to promote company and by participating in events to increase sales and profits.Coordinate ongoing research of the industry to detect market trends and related information for development of new sales and marketing strategies. Make recommendations to improve potential from various markets.Execute Unity by Hard Rock (loyalty program) at local level.Plan, execute, and consult on the consistent application of Hard Rock brand on all marketing, communication, and media to ensure brand consistency.Lead the creation of all collateral and marketing under the template direction provided by the corporate marketing team. Place orders with vendors to maintain adequate stock of inventory (collateral, brochures, etc. ).Provide property specific information and insight to the Hard Rock corporate marketing team to assure that initiatives meet needs.Manage the property’s social media and reputation management initiatives in accordance with Hard Rock's standards and frequency.Monitor hotel channels to manage any reputation issues and inform/escalate customer care on guest complaint issues on marketing channelsComplete monthly marketing report to show activities and success of initiatives in PR, marketing,- commerce, partnerships, F&B marketing and more.Ensure proper communication between sales and operations departments to satisfy any special group needs.Create department budget to include resource quantities, costs, and expenses.Monitor actual sales, revenues, and expenses to determine variance and assess goal accomplishments, and adjust strategies and forecasts accordingly.Monitor competitive set activities and adjust execution as needed.Ensure an extraordinary experience and create loyalty to the property and Hard Rock brand by exceeding expectations through exceptional service and product quality.Maintain relationships with key clients, owners, and investors.Maintain communication with Hard Rock corporate staff.Promote the organization in and out of industry and at relevant trade associations.Present a professional image to employees, guests, clients, owners, and investors.Generate incremental revenue and brand awareness through the creation and implementation of brand relevant local events and promotions.Operate ethically to protect the Hard Rock brand. Ensure brand and business initiatives are implemented.Maintain confidentiality of guest, employee, and company information. This job description reflects the position’s essential functionsit does not encompass all of the tasks that may be assigned.Qualifications. EXPERIENCE, EDUCATION, AND CERTIFICATIONS5+ years’ experience in hospitality management, including 2 years in a marketing role. Luxury hotel experience preferred.Working knowledge of local hospitality industry and culturework experience in country preferred.Experience in destination marketing.Experience in successful branding, specifically the ability to drive brand message through multiple channels.Experience in social media marketing. SKILLSHigh energy with effective and influential people skills. Positive attitude and the desire to motivate others.Ability to prioritize and work on several projects simultaneously should pose a challenge without being overwhelming.Ability to comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.Strong communication and listening skills and excellent speaking, reading, and writing ability.Ability to effectively present information in-- one and small group situations to customers, clients, and employees of the organization.Ability to perform complex quantitative calculations or reasoning.Ability to perform numerical operations using basic counting, adding, subtracting, multiplying or dividing.Strong command of software applications, especially Microsoft Office (Word, Excel, PowerPoint) and- specific platforms (MICROS Opera, Sabre/SYNXIS, Delphi, SUN, etc. ).Ability to effectively deal with internal and external customers and staff, some of whom will require high levels of patience, tact, and diplomacy.Fluency in Portuguese and English: additional languages preferred. ADDITIONAL REQUIREMENTSDeep understanding of lifestyle hotels and premium dining products and services.Passion for music and knowledge of music trends preferred.Self-starter with an entrepreneurial spirit and strong organizational skillsAbility to travel occasionally.Ability to work evenings, weekends, and holidays, as needed.Application Details. Resumes and CVs should all be sent to. Empresa: Hard Rock. perm_identity. devices
