Senior Associate, Marketing and Promotion
GAIN
Nơi làm việc
Cotonou, Benin
Chi tiết công việc
The Global Alliance for Improved Nutrition (GAIN) is seeking a Senior Associate, Marketing and Promotion to develop and test ways to promote safe and nutritious vegetables at retail outlets relevant for low-income households. This role will be offered on a three(3) year fixed term contract, subject to availability of funding and will be based in Cotonou, Benin.
About GAIN
GAIN is a Swiss-based foundation that was launched in 2002 to tackle the human suffering caused by malnutrition. Working with both governments and businesses, we aim to transform food systems so that they deliver more nutritious food for all people. In particular, we aim to make healthier food choices more desirable, more available, and more affordable. GAIN’s mission is to advance nutrition outcomes by improving consumption of nutritious and safe food for all people, especially those most vulnerable to malnutrition.
About the role
The Senior Associate, Marketing and Promotion will be part of a team that ensures coordination and cohesion among programmatic strategies, technical support and advice for the co-designing, implementing, and monitoring of marketing / demand generation strategies for the vegetable project in Benin and will support with integrating these with other components such as Supply and Enabling Environment.
The position holder will be responsible for providing marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin. The Senior Associate, Marketing and Promotion will also work to convert market research into locally applicable solutions while demonstrating retail promotion expertise.
Key Responsibilities include.
• Provide marketing and promotion expertise and advice throughout the planning and design process for marketing / demand generation campaigns and strategies under GAIN projects in Benin.
• Select and manage the relationship with research, advertising, design, media and promotion agencies, review and develop relevant agency briefs.
• Manage agencies to implement and deliver various parts of the workplan, including supervision of agency’s’ work to ensure quality of deliverables, workflow for review of deliverables by relevant GAIN staff.
• Contribute to the review and development of the last mile distribution strategy and small retailer engagement, including suppliers, brokers, and promotion agencies.
• Work with technical reports (media coverage reports, retail sales reports, consumer. insight reports) & monitoring data to develop or revise strategies and prepare recommendations.
• Actively work on stakeholder mapping and management of key interest groups (SafeVeg, government, regulatory agencies and other government agencies on successful implementation of the programme.
• Organise and maintain frequent field visits to ensure that project progress is on track and the risk mitigation plan is up to date
