Director, Health Marketing
Vitalant
Nơi làm việc
Usa River
Hình thức tuyển dụng
Toàn thời gian
Chi tiết công việc
Primary Purpose
Under limited direction, this position leads the marketing for Vitalant Health, which encompasses all revenue-generating and scientific endeavors, including blood products, laboratory services, Vitalant Research Institute, Vitalant Innovation Center and related lines of business. The position has a dotted line relationship to the Vitalant Health senior executive, and works in coordination with other marketing and communications leaders, including communications, marketing operations and targeted marketing and digital marketing to develop business processes and implement marketing. The position is accountable for overall revenue and customer service for Vitalant Health, working in partnership with those operational and sales team members.
Duties And Responsibilities
Performs all assigned duties in compliance with internal SOPs and external regulations. Brings compliance issues to the attention of management.
Assures quality customer service to all customers.
Provides effective leadership to achieve high levels of service and product quality, financial results, and other criteria in accordance with policies, goals, and objectives.
Hires, supervises, mentors, trains, develops, and evaluates performance of assigned staff. Identifies and effectively resolves employee issues.
Implements Vitalant’s marketing strategy to support and contribute to the organization’s strategic imperatives and business objectives related to Vitalant Health partners and scientific endeavors.
Supports the development and preparation of short-term and long-range plans, which includes supporting business, budget, and financial plans.
Supports plan development and implementation, in coordination with other marketing, sales and operations team members, to inspire partners to select Vitalant for products and services, and to broadcast Vitalant’s expertise, particularly regarding research and innovation.
Ensures quality systems comply with current Good Manufacturing Practices, regulatory, industry, and Vitalant standards.
Participates in the annual budget preparation, ensuring adherence to approved department budget.
Oversees overall marketing copy, for multiple channels, for Vitalant Health, working in coordination with other marketing and communications team members.
Undertakes detailed ongoing analysis of marketing campaigns and other efforts to ensure targets are met.
Works collaboratively with other areas, such as digital, marketing operations and communications.
Establishes and maintains scalable processes.
Creates and maintain metrics reports on marketing activities and effectiveness and business impact.
Proactively explores data to find trends, discover KPIs, and apply proper hypothesis. testing. Monitors campaigns to optimize performance based on industry best practices.
Develops robust KPIs and scorecards for marketing performance monitoring.
Presents analysis and findings to a variety of audiences.
Remains abreast of changes and developments in the blood services industry related to regulations and standards and provides direction to implement required changes. Establishes and maintains a network of professional relationships.
Performs all other duties, at the discretion of management, as assigned.
Requirements
Knowledge/Education
Bachelor's degree required.
MBA, Master of Science or other relevant advanced degree preferred.
Knowledge of large system operations management required.
Licenses/Certifications
None
Experience
Eight years of related experience required. To include:
• Three years marketing management experience.
Skills/Abilities
Must possess the skills and abilities to successfully perform all assigned duties and responsibilities.
Must have experience with business-to-business marketing in the areas of healthcare, medical devices, laboratory services, pharmaceuticals, biotech or research services.
Must be able to maintain confidentiality.
Must have analytical, statistical, personal organization, and problem-solving skills.
Able to organize, prioritize, and execute a variable workload and multiple priorities.
Effective oral and written business communication skills.
Must have a participative management style, strong team development, coaching skills, and the ability to lead and motivate senior and executive-level managers.
Ability to work in a team environment and participate as an active member of management.
Must have proficient computer skills.
Ability to travel (25+%).
DIVERSITY, EQUITY & INCLUSION AT VITALANT
Vitalant is committed to fostering a diverse and inclusive workplace built on a foundation of respect, integrity, teamwork, and excellence. Through our DEI strategic plan, we create opportunities for employees of all backgrounds to feel valued, seen and heard. We believe this mission drives creativity and innovation, as employees experience an environment conducive to personal growth and career development.
Vitalant Offers a Comprehensive Benefits Package
• Health, Dental and Vision Insurance
• HSA, FSA and 401K retirement savings plans
• Paid Time Off
• Commuter benefits
• Employee assistance program
COVID-19 POLICY
As an essential operation to the nation’s healthcare infrastructure and a science-based organization, Vitalant believes that being vaccinated helps provide protection and care for our employees, our donors, their families, and the broader community.
Compliance With Vitalant’s COVID-19 Policy Will Require Individuals To Complete One Of The Following
Vitalant requires employee’s to be fully vaccinated as a condition of employment. Individuals applying for this position should be prepared to comply with Vitalant’s Covid-19 vaccination policy unless an approved exemption exists prior to the start of employment.
• Receive the first shot of a two-dose vaccination series to start employment, and the second shot of the series within 8 weeks of the first
• Receive the first and final shot of a single-dose vaccination prior to the start of employment
EEO/Minorities/Females/Disabled/Veterans
Organization
BSI Business Group
Primary Location
United States of America-Anywhere USA*-9999 Anywhere USA*
Employee Status
Full-time, Regular
Shift
Day Job
Travel
Yes, 15 % of the Time
Job Posting Close Date
Apr 15, 2023
Job Function
Public Relations
