Ayakashi (あやかし) can mean Japanese demons yokai, supernatural apparitions, or anything strange and suspicious. Exotic Goods Store Koufuku-do is a unique store that sells miscellaneous items, many of which with the concept of “ayakashi” and occasionally a blend of Chinese or Buddhist elements.
For example, these outstanding earrings that can “strengthen your ears”:
お耳を強くする耳飾り pic.twitter.com/obZkECrrib
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) November 12, 2022
The designer and creator behind Exotic Goods Store Koufuku-do (異国雑貨屋 廣福堂) is Kouten 廣天. Her various works and products can be seen on her social media: Twitter (@ayakashixxx0v0) and Instagram (@rojiura_kouten). Her products are available to purchase online (subject to availability) or in-store.
https://hapihapiroji.thebase.in/
- Ayakashi Was Only the Beginning
- Original Design Fashion Accessories
- Unique One-of-a-Kind Design Shoes, Bags, and Tops
- Exotic Goods Store Koufuku-do (異国雑貨屋 廣福堂)
Ayakashi Was Only the Beginning
Browsing through Kouten’s listed products, we noticed the ayakashi motifs of course, but also the blends of different cultures. There are the obvious Chinese and Buddhist inspired designs, but also tentacles which are indicative of perhaps the mythical creature Cthulhu or just a giant squid.
Curios, we asked Kouten herself what the inspiration for her works are.
最初は日本の妖怪や神話をモチーフにすることが多かったのですが、現在は色々な国の文化に興味があり、たくさん影響受けております。特に世界の縁起物(ラッキーアイテム)が好きで、自分の考えをミックスながら、現実に存在してほしいアイテムを制作しています。
At first, I mostly used Japanese yokai and myths as motifs, but now I am interested in the cultures of various countries and have been influenced by them. I especially like lucky items from around the world, and so mixing them with my own ideas, I’ve brought these items into existence.
How inspiring. If you’re not too sure what “ayakashi” concept goods are? Here’s an introduction to some original designs by Kouten.
Dream Eating Tapir 夢喰い獏
In Japanese mythology, Baku are supernatural creatures that eat nightmares. The same term “baku” also refers to the Malaysian tapir, an endangered species. If you are experiencing nightmares, call on a baku to help you eat them up. Though be careful not to overdo it, it is said that if the baku is too-hungry, it will end up eating your hopes and dreams as well along with the nightmares.
獏には嘘は通じないので獏の気持ち次第で悪夢を吉夢にすることも出来る、また逆もしかり。
Baku cannot understand lies, so depending on the baku’s feelings, a nightmare can become a good dream, or vice versa.
夢喰い獏
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) September 6, 2022
獏には嘘は通じないので獏の気持ち次第で悪夢を吉夢にすることも出来る、また逆もしかり。 pic.twitter.com/R6WAv8Kjmh
O-inari-san お稲荷さん
Foxes are said to be the messenger of Inari, the God of harvest, fertility, rice, sake, and many other things.
今回のTシャツラインナップ(1部) pic.twitter.com/3Q3HBQl92M
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) August 9, 2022
Shikigami 式神
Shikigami is a type of ayakashi believed to be a sort of kami (God). Shikigami are common in anime and shows about yokai and the supernatural, usually summoned and controlled by a spirit master. In many cases, they take on the form of paper figures.
しれっとショップページに陰の黒狐式神さんも追加しました。
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) August 12, 2022
陰陽☯️白い子が陽、黒い子が陰となりまして、狐さんの他にも色々な式神さんが居たりします。
初めて見て下さったお客様方の中に式神さんに興味を持って頂けた方がいらっしゃいましたら嬉しい限りです
今後他の式神さん合わせて通販予定 pic.twitter.com/Bq2GTFrG2t
Writer's Pick
Original Design Fashion Accessories
Her earrings are what first caught our eye, so now we’ll introduce some of Kouten’s other unique accessories. The mixture of different cultures are apparent in some of these. Not just earrings, there are also headdresses, hairpins, necklaces, and more.
Ornamental Headdress
Many of the comments to this Tweet are a mixture of "so cool (kakkoi かっこいい) or "so cute (kawaii かわいい)", and we couldn't agree more. This style of ornamental headdress is more common in China, but the Japanese motifs of cherry blossoms and torii (how unique!) work very well with them!
種類が豊富 pic.twitter.com/lfMXQSRt9g
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) April 7, 2022
Rabbit, Fox, Snake Earrings and Chinese Motif Earrings
次回ショップページは
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) January 14, 2023
耳飾り各種と新しいデザインを加えたスウェット達が出ます○ pic.twitter.com/NpLIIgrzlS
A Variety of Japanese Lucky Charm Earrings
Do you recognise any of these lucky items?
【🌅通販のお知らせ🌅】
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) December 24, 2022
今年最後の通販になります✨
即納品と、受注品とございます。
25日夜21時から26日23時まで受付させて頂きます。
🏡https://t.co/Wyr1pldQOB
※ショップページは現在準備中です。25日午後より閲覧可能です。 pic.twitter.com/c7aGY9btty
Ornamental Hairpins - Kanzashi
Magical Necklaces
身に付ければ魔法🧞♂️使えそうなネックレス各種入荷しました✨️ダウジングストーンも✨️
Wear for magic. Necklaces that look like they can be used have arrived. Dowsing stone too.
Unique One-of-a-Kind Design Shoes, Bags, and Tops
Aside from fashion jewellery, Koufuku-do also sells shoes, bags, and apparels. Can you identify the inspiration behind them? Each and every one of these is a unique design.
We especially like how the same pattern fabric is used to make different types of items. You can get the whole set to match, or just get something you need in a pattern you like. The boots are especially fabulous! Even with a simple outfit on, they will surely catch some looks!
耳飾りは2週間前後、衣類やブーツは受注生産の為お届けに4〜6週間程頂戴します。
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) January 17, 2023
※通販ページは現在準備中、18日午後より閲覧可能です。 pic.twitter.com/9ygUFHt6BQ
【🎄通販のお知らせ🎄✨️】
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) December 5, 2022
明日6日夜21時から3日間の間
ショップページにてこちらの画像の商品と、巻きスカートの受注受付させて頂きます🙇♂️
お届けは1月〜2月を予定しております※
◎10月受注受付分は今日明日で全て発送させて頂きます。お届けまで今しばらくお待ちくださいませ pic.twitter.com/OFxDk1oSiK
ちょっと予想してなかった事が起きまして…タコ柄シリーズのブーツ今月中にお届けが難しくなってしまった物がいくつか出てきてしまいました…
— 妖装飾屋 廣天︎︎︎︎︎︎ (@ayakashixxx0v0) October 20, 2022
該当のお客様には2日以内に改めてご連絡させて頂きます😭 pic.twitter.com/kMO0IyY0JG
Exotic Goods Store Koufuku-do (異国雑貨屋 廣福堂)
Kouten’s exotic goods are available for purchase online (subject to availability), and also at their physical store. Do note that there is no ready stock for clothes and shoes which are made to order. However, the numerous knick-knacks and accessories in stock are surely enough to dazzle you.
The store is located at 1569, Ino-machi, Agawa District, Kochi Prefecture (高知県吾川郡いの町1569番地). The interior of the store really fits with the theme don’t you think? There’s an aura of mystique surrounding it that makes one curious to explore and find out what it holds.
Follow Kouten’s social media for latest updates on product availability and new amazing products. We look forward to seeing what else she makes.
Photos provided courtesy of Ayakashi Soushaku Kouten 妖装飾屋 廣天 (Official Website, Twitter, Instagram).